Maui, Hawaii

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Maui, Hawaii

Once a mysterious island of tribes, Maui, the second-largest island in the Hawaiian archipelago, has transformed itself into an immensely popular tourist destination where everyone can find something to their taste. From hiking the mighty Haleakalā to driving through the breathtaking Hana Highway to simply sipping on a cocktail at one of the pristine beaches in Kaanapali or Wailea, Maui is sure to spoil you with unforgettable natural beauty. No matter your preference, Maui offers a remarkable experience that will leave you with lasting memories.

The Island

In Hawaiian mythology, it was demigod Māui to lift the Hawaiian Islands from the depths of the sea by lassoing the sun from the island’s highest peak, Haleakalā, bringing daylight to the islanders. In the centuries that followed, Hawaiian culture was largely determined by the customs of Polynesian tribes until the rule of the House of Kamehameha, which lasted until the late 19th century. The island had also seen many explorers and missionaries during this extensive period, with James Cook being the first European to set foot here. Besides being the Kingdom's capital, Lahaina also served as the hub of the remarkably successful whaling industry. At the industry’s height between 1840 and 1865, as many as 500 ships would anchor in Lahaina harbor. The sugar industry too flourished during that time, and the installation of the first sugar mill in 1828 gave way to a massive influx of workers from China, Japan, Puerto Rico, Korea, the Philippines, Portugal, and other European nations, further increasing the cultural diversity of Hawaii, the 50th state of the U.S. today. A wildfire engulfed Lahaina in August 2023, destroying most of the city, especially the historic centre. The conflagration caused widespread devastation across the island of Maui. Other significant places include Kahului, the commercial hub of Maui, Kihei, and Makawao. Today, tourism has become its main economic sector, and with the warm tropical climate that prevails on the island, Maui welcomes its visitors all year round.

Beaches

Maui boasts over 30 miles of spectacular beaches. Experience the aloha spirit with delicious cocktails and ample entertainment — or the wild nature with not a soul around.

Do & See

Enjoy the pristine beaches with crystal clear water, roam the lush forests, and learn more about the island's history with the plethora of activities Maui has to offer.

Dining

The eateries of Maui feature an ample lineup of international cuisine, all mixed with fresh Hawaiian flavors with the use of fresh local ingredients. Don't miss out on Loco Moco, and the other delicious kalua and pu pu dishes.

Cafes

Enjoy the aroma of the locally picked and ground Kona and Maui coffee beans at one of the island's plenty coffee houses!

Bars & Nightlife

Sip on Maui's signature Mai Tai and zombie cocktails at a sandy tiki bar by the beach or an exclusive lounge of the many resorts on the island.

Shopping

Whether you're on the lookout for unique souvenirs or want to treat yourself to something luxurious, Maui has a lot to offer for any budget.

Tourist Information